WASHINGTON, March 23 /PRNewswire-USNewswire/ — Republican National Committee (RNC) Chairman Michael Steele today continued to deliver on his commitment of reinvigorating the Republican Party’s use of technology by naming Todd Herman as the RNC’s New Media Director, effective April 6.
“I am excited to be adding Todd, a recognized thought-leader in digital media, to my team at the RNC,” Steele said. “Todd brings the kind of outside of the beltway, real-world experience to Washington D.C. and to our party that we need as we reclaim the lead in the use of digital media to communicate with America.”
Until September 2007, Todd was a Microsoft executive where he held a number of senior leadership positions, most recently General Manager, Media Strategy and Monetization for MSN. Todd was the Streaming Media Evangelist at MSNBC.com where he wrote the initial strategy and business plan for MSN Video Product Unit. Under his leadership, MSN Video inaugurated over 100 traditional TV brands into broadband video and its revenues grew fourfold over four consecutive years. Prior to joining Microsoft, Todd was Co-Founder and CEO of theDial, a venture-capital backed Internet radio network. theDial’s syndication network was the first to welcome Fortune 500 companies and national consumer brands to Internet radio advertising. His most recent company is SpinSpotter, a venture-capital backed, semantic web business and winner of a 2008 DEMOgod Award.
In 2008, Streaming Media Magazine named Todd one of the 25 initial inductees into the Streaming Media All Stars for his role in launching both the Internet radio and broadband video industries. AdAge Magazine named Todd “the media guy” at Microsoft, and he has been featured in Business Week, The New York Times and profiled in the Seattle Times.
Todd is a provocative speaker on media strategy, new media audience dynamics, digital-politics and pop culture. He has been a featured solo speaker at The Future of TV, VON, Ogilvy’s Verge Summit, Ad:tech, The National Association of Broadcasters, Streaming Media and Digital Hollywood. He is a frequent guest lecturer at UCLA’s Anderson School for media and entertainment. Previously, Todd was a nationally known radio talk show host perhaps most remembered for beginning the movement that contributed to the defeat of sitting House Speaker Thomas Foley in 1994.
He currently lives in Washington State, where he works at his most important roles: Christian, husband and father.
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